Stephen R. Merritt Enrollment Management Institute

June 20-21, 2020 (Canceled)
*The Enrollment Management Institute is being revamped. We hope to offer this program in 2023.

Our two-day Enrollment Management Institute (EMI) is a unique opportunity for mid-level to senior admission leaders who are interested in growing in the profession and learning more about enrollment management.  Attendees will closely collaborate with experienced and skilled enrollment management practitioners. Offered at Seven Springs Mountain Resort as a convenient pre-conference workshop, EMI is an excellent option before our Annual Conference begins. The Institute's sessions provide insight into enrollment management challenges and changes from the perspectives of private, public, and research institutions. Case studies will also be offered to provide participants opportunity to practically apply classroom learning. Typical topics include:

  • Fundamentals of enrollment management and its core value to the college/university
  • Financial aid, finance and scholarship strategies
  • The interconnect between enrollment management and retention
  • The value of systems technology, research, and analytics
  • Why marketing can be an important responsibility for the enrollment management professional

Please see the 2020 EMI Agenda.


  • $175 for PACAC members, $200 for PACAC non-members
  • Price include most meals and program materials
  • PACAC provides financial support to attend PACAC professional development opportunities through the Counselor Assistance Program Grants

For questions about the Enrollment Management Institute, please contact email [email protected].